Social Media has become the norm for sharing opinions, beliefs, and ideas in our society. CEOs, marketing gurus, newscasters, college students, and bored housewives all have jumped on board with the social media frenzy.
We used to determine someone’s influence based on their charitable contributions and how powerful their careers were. Now, influence can be based on how high one’s Klout score is or how many ‘likes’ received on Facebook.
Social media has made a world of difference in corporations. They say word-of-mouth is the best advertising, and social media has allowed millions of people to discuss millions of products in the open for anyone to observe. This allows marketing and public relations professionals the opportunity to address customer concerns and discover if the product they’re selling is really something that consumers want.
It’s easy to see how social media would benefit corporate America, but what about other professions and industries? Does social media really play an important role? It certainly is a good question.
Take, for instance, the book publishing circuit. Self published writers and publishing companies thrive because of social media. Authors can connect with other authors and publishers to get the word out about their books.
Shakespeare can be considered a very influential author, even without the help of social media. Theatre and movies are bursting with Shakespeare’s writings and quotes and have been for many years. Now, a mock Twitter account with the handle @Wwm_Shakespeare has almost 50,000 followers and a Klout score of 65. Over 400 years later, Shakespeare continues to be influential through the use of social media!
Current authors and their publishers can also connect with fans to hear what readers would like to read and get others interested in things they’ve already written. To showcase this finding, I searched goodreads.com for the most popular books in the Chick-Lit genre. Then I used Twitter and Hootsuite to identify 50 fiction authors from the goodreads.com list with high Klout scores and a mass of followers.
Here’s the list my research generated.
The Chick-Lit 50: Leading Influential Authors
Cecily von Zeigesar Gossip Girl
Candace Bushnell Sex and the City
Judy Blume Tiger Eyes
Jodi Picoult My Sister’s Keeper
Amy Tan The Joy Luck Club
Philippa Gregory The Other Boleyn Girl
Ann Brashares Sisterhood of the Traveling Pants
Cecelia Ahern P.S. I Love You
Meg Cabot Princess Diaries
Janet Evanovich One for the Money
James Patterson Suzanne’s Diary for Nicolas
Sarah Dessen Someone Like You
Jessica Sorensen The Coincidence
Joanne Harris Chocolat
Joyce Carol Oates We Were the Mulvaneys
Joan Swan Phoenix Rising
Lindsey Leavitt Princess For Hire
Paige Edward Dare Me Forever
Tess Thompson Riversong
Liv Morris Drunk & Disorderly
Stephen Kiernan The Curiosity
Brad Taylor Enemy of Mine
Nicole Mcgehee Regret Not A Moment
Nicolas Sparks Dear John
Wendy Cartmell Steps to Heaven
Melissa Walker Unbreak My Heart
Marie Astor This Tangled Thing Called Love
Sara Palacios Love In Translation
Jamie Blair Leap of Faith
Allie Larkin Why Can’t I Be You
Colleen Oakes Ellie in Bloom
Luann Robinson Hull Happily Ever After Right Now
Jason Mott The Returned
Chris Kuhn Muse Unlocked
Glen Hepker A Glimpse of Heaven
Rick Bylina One Promise Too Many
Laura Miller Butterfly Weeds
R.M. James Love’s Second Chance
Tyler Compton The Poisonous Ten
Carlie Sexton Fallen For You
C. Lee McKenzie Sliding on the Edge
Teresa Mummert White Trash Beautiful
Anna Jeffrey The Tycoon
Cara Rosalie Olsen Awakening Foster Kelly
Kathryne Arnold The Fear of Things to Come
Stephanie Zia The Widow’s To Do List
Tobin Elliot Vanishing Hope
Michael Hooper Man of Discovery
Terri Giuliano Long In Leah’s Wake
After viewing this list, it is clear that social media is just as important to the book publishing circuit as the corporate world. The authors in the above list have created a following and developed a strategy to stay connected with fans, publishers, and other authors to stay up-to-date on the latest trends and get their works recognized.
By taking advantage of this list of authors, observing their social media approach, and connecting with them, other self published authors can develop their own social media strategy to have their publications viewed by masses of fans as well. The more people an author can connect with, the easier it will be to have her works known, and hopefully one day being included in a list of influential authors.
–Bailey Allen, Cub Reporter for Networlding and Networlding Publishing
Connect with me on Twitter @BaileyeAllen